Driving business growth with our new international marketing team

Photo of Dirk Werkers - European Account Director at Visarc

For many years we have supported our clients overseas. Whether its developing international marketing strategy or delivering marketing projects, we have worked closely with international clients who needed to expand their sales in Europe and beyond.

There is a significant potential for business growth in Europe. After many stagnant years, the economies are now growing and picking up speed. Significantly, growth appears to be across the whole of the EU and longer-term trends are positive. So now is a good time to add focus to our international business growth plans.

As our international marketing business has grown, we've taken the decision to support this with dedicated resources. Our aim is to make sure our service levels are as strong as possible regardless of where the point of delivery is and our opportunities for international expansion maximised.

This has been given a significant boost with the addition of Dirk Werkers to our team and the creation of the new role of European Account Director.

International Marketing

Digital has no borders, so many of our marketing solutions are very transferable at an international level. Perhaps surprisingly, many aspects of traditional marketing and communication can also be exported.

Amongst the many digital products we have developed, is a very advanced CMS which is particularly suitable for news and B2B comms. With features such as file sharing, file handling, fast searches and tiered user accounts and content management - the system works extremely effectively and is being rolled out to new clients constantly across Europe and globally.

We’re also particularly strong in brand development and management with procedures that ensure brand communication remains compliant and as strong as possible. And whilst the language changes from one country to another, the process required to implement consistent comms doesn’t.

Dirk will be building on our existing presence with hands on involvement and further business growth across France, Germany, Benelux, Holland and Italy. Beyond English, Visarc now has native speakers in French, German, Dutch and Italian. Of course, Dirk brings with him many years of international agency experience, or should we say expérience, ervaring, erfahrung, esperienza… maybe all of them!


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