we’re a carbon neutral marketing agency

 

our commitment to a greener future

At Visarc, we believe that taking action today will lead to a better world tomorrow, as a business we have already made some significant steps towards reducing our environmental impact.

• EV Charging for Staff: We've had two EV charge points available for staff since 2017, increasing to four in 2024.
• Renewable Energy: Our office has been powered by renewable electricity since 2017.
• Eco-friendly Products: Wherever possible, we choose environmentally friendly, low-impact products.
• Paperless Office: We've embraced a paperless approach, supported by a robust reuse and recycling policy.

But there’s always room for improvement. As part of our long-term planning, we’ve evaluated our environmental impact and set a clear path for further progress.

 

understanding our carbon footprint

In 2022, our Finance Director obtained the certification needed to accurately measure our carbon footprint. This involved a detailed review of our operations—from energy use and staff commuting to the products we order on behalf of clients. The results were encouraging. Our existing measures, combined with hybrid working, which has reduced commuter miles, mean we’re in a stronger position than expected.

This thorough analysis has allowed us to quantify our carbon footprint and identify the areas where we can make the biggest impact.

 

achieving carbon neutrality

Our first milestone was to become Carbon Neutral, which we’ve accomplished by offsetting our footprint through tree planting and investing in impactful environmental projects. We’ have partnered with Ecologi to ensure our offsets meet the highest verification standards, the Gold Standard.

Since joining Ecologi, over 4367 trees have been planted, and 375 tonnes of carbon have been offset on our behalf. Going forward, we will continue to offset our footprint at the end of each financial year, making carbon neutrality our minimum standard.

 

 

 

 

the path to net zero

While being carbon neutral is a significant achievement, our long-term goal is to reach Net Zero – reducing our carbon footprint as close to zero as possible. To get there, we’ve introduced initiatives like:

• Green commuting: We've launched a cycle-to-work scheme and partnered with Octopus EV, enabling staff to lease electric vehicles through salary sacrifice.
• Supplier collaboration: We're engaging with our suppliers to understand their carbon contributions and work together on low-impact solutions that benefit both us and our clients.
• Client collaboration: Where possible, we make sure our client’s are aware of more environmentally friendly solutions for them to consider

We’re committed to meeting the government’s net zero targets, but we’re aiming to achieve them ahead of schedule. Our first goal is to halve our greenhouse gas emissions by 2030. So far, we've already achieved a 32% reduction, and we're pushing to hit 50% as soon as possible.

 

a call for collaboration

While net zero might feel distant, it’s an essential goal. We believe stronger regulation and industry-wide collaboration are crucial in helping businesses achieve this. Until then, we’re doing everything we can to reduce our Scope 3 emissions, even though some factors remain outside our control. Each year, new data will help us refine our approach and find new opportunities for improvement.

At Visarc, carbon neutrality is our baseline, but our mission is to go further. With the support of our team, clients, and suppliers, we’re committed to reducing our carbon footprint each year.

If you’re a supplier or client who shares our commitment to low-impact practices, we’d love to hear from you. Together, we can make a real difference on the road to net zero.