all-new KGM Actyon SUV launch campaign

a bold brief

Our mission was clear: launch KGM’s latest model, the stylish Actyon coupe SUV, with high-impact visuals and production values that showcase its modern luxury, advanced technology, and unmistakable character. The campaign had to make the name "Actyon" unforgettable while putting the car front and centre as the true star.

cinematic inspiration

Drawing inspiration from blockbuster action films, our creative team brought the cinematic campaign theme, ‘Lights, Camera, Actyon’ to life. Set against a dramatic industrial backdrop, the ad highlights the Actyon as the protagonist—free of distractions, no stereotypical models driving it, just the car in its purest, most stunning form.

The story unfolds in a WWII-era aircraft hangar at the Bicester Heritage Centre. This industrial setting offers a striking contrast to the sleek, modern lines of the Actyon, creating a sense of drama and sophistication. The ad embraces a "behind-the-scenes" perspective, with the car breaking the fourth wall—playfully winking at the viewer with its headlights as if to say, "This is just the beginning."

lights, camera, Actyon

In the ad, the Actyon comes to life in stages:

• Lights illuminate the car's curves and shapes then settle on the front as our hero awakens.
• The camera switches to focus on its twin 12.3” screens, which play a key role within the tech-forward driving experience.
• Actyon! The car reveals itself making a strong debut, complete with close-ups, wide shots, and an explosive, slow-motion finale.

The result? A campaign that positions the Actyon as a new star within the competitive SUV market, its stylish design, engaging driving experience, and luxurious cabin make even the most mundane journey that little bit more exciting.

overcoming challenges

The production process was no mean feat. Filming took place just days after Storm Dara, in near-freezing temperatures, with custom backdrops created using AI technology displayed on an 8m x 3m LED screen. Despite the challenges, our dedicated team captured every essential shot on schedule.

maximising campaign reach

The extended 60-second version of the ad will serve as the centrepiece of the campaign, with a 30-second cut set for cinema screenings and 15-second snippets for online platforms. Beyond video, the campaign will extend across KGM’s digital ecosystem, including manufacturer and dealer websites, social media, display advertising, and in-showroom materials.

Ladies and gentlemen, quiet on set. The Actyon has arrived. Explore the all-new Actyon and watch the launch video now at https://www.kgm-motors.co.uk/actyon/