new corporate website for Bassadone Automotive Group

Bassadone Automotive Group commissioned Visarc to create a stylish new website to present the group’s portfolio of businesses to a global audience. Built using Umbraco Cloud the website benefits from the latest content management, security, and performance capabilities that the Umbraco CMS is well-known for.

Established in 1997, Bassadone Automotive Group has grown organically over a number of decades across the European region. From Gibraltar to Finland and the Baltic states, as well as in the UK. Today, each local entity is established and respected in its local or specific area of activity. However, the Group as a whole lacked a website that could communicate all of its core activities. This requirement led to the briefing of the project, and will ultimately raise awareness of the Bassadone Automotive Group with its target audiences across the automotive industry.

Bassadone made it clear from the very beginning that they wanted their website to stand out from the crowd, whilst conveying the values that the business has been built upon. Our creative team took that ethos and ran with it, producing some very well-received concepts, many elements of which made it into the live version of the website. From the bespoke animations to the art-directed imagery, it’s dynamic and unique, just like the company it represents.

Key objectives the site had to deliver against were to:

• Increase the awareness of the Brand
• Introduce its various activities with consistency as a Mobility provider
• Emphasise the Group’s value proposition to automotive OEMs
• Promote the values of the Group
• Communicate its development phases/ results/ events

It has been a pleasure to work with the team at Visarc. The agency already supports our business in the UK to deliver engaging marketing campaigns for SsangYong. The same rigour, insightfulness and creativity propelled forward the development of Bassadone’s first group website.

Visarc worked collaboratively with key stakeholders across our business, treading the fine line between taking on our feedback and guiding us when it was felt we might drift off course creatively. I am looking forward to seeing the website gain traction within the market and look forward to continuing to work with Visarc.

about Bassadone Automotive Group

Bassadone Automotive Group (BAG) is one of Europe's largest independent automotive companies, dealing primarily with vehicle sales and exports, with a presence in Gibraltar, Estonia, Finland, Latvia, Lithuania, Spain and the UK. The group delivered over 31,000 vehicles in 2022 to over 80 countries turning over more than €1.1 billion.

about Visarc

Visarc specialises in the design and development of Umbraco CMS websites, whist also offering highly complex data driven solutions and bespoke systems. The agency’s focus is always to create the best user experience coupled with technical quality and rigorous build standards, backed by the reassurance that everything we do is developed in-house. To find out more about our digital solutions please get in touch.