Visarc secures organic search and social media campaigns for MCIA


The MCIA (Motorcycle Industry Association) has appointed Visarc to deliver their always-on organic search and social media campaigns shortly after successfully winning their rebrand and new website projects. Visarc will provide social strategy, organic search strategy and SEO management services along with content creation and distribution for MCIA to support members and riders across the UK.

Our brief is to ensure MCIA fully leverage digital marketing as an opportunity to increase their organic search footprint supported with an extensive content strategy to drive member and rider engagement on LinkedIn. Working together our aim is to ensure a performance focused approach is applied to the new website along with an integrated online marketing strategy to increase visibility and drive test bookings both locally and nationally to their accredited training centre network.



The MCIA has represented the interests of the motorcycle industry for over 100 years and today supports the broader needs across the entire ‘L’ vehicle category. Their interests extend beyond traditional powered two wheel vehicles and now covers the powered light vehicle industry signalling the future of more sustainable and eco-friendly personal mobility options. Members include the supply side of the industry, manufacturers and importers, accessory and component suppliers plus companies who supply associated services to the industry. The MCIA represents its members’ interests and is in daily contact with a variety of stakeholders from Government and its agencies to police, press and road safety organisations with the aim of promoting, protecting and expanding the industry in the UK.

Kalli Daffin , Digital Marketing Strategy Director said, “Content research and planning is already underway and the team are looking forward to supporting MCIA achieve greater online visibility and reach to a wide range of audiences through an integrated approach across organic search and social at both a national and local level”


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